Contact: Sabrina Cave, Mountaineer Parents Club
(304) 293-2506, email@example.com
The West Virginia University Mountaineer Parents Club (MPC), in collaboration with Main Street Morgantown (MSM), has been granted an $8,000 Governor’s Economic Restructuring Innovation Award.
With the addition of a new venue in downtown Morgantown, the Morgantown Market Place, WVU and Main Street Morgantown will use the funds to launch a new activity during the annual Arts Walk, the “Art of Food.”
The event, set for Friday, October 5, will kick off Fall Family Weekend, and will be held downtown Morgantown. Fall Family Weekend, an event-filled weekend for WVU family members and students, is scheduled for October 5th – 7th.
“We hope the new location will encourage WVU students and their families to visit the vibrant downtown Morgantown area, introducing them and other community members to its over forty different businesses, including unique boutique stores, restaurants and one-of-kind businesses,” said Main Street Morgantown’s Barbara Watkins. “Our goal is to create life-long relationships between our businesses and customers from the expanding WVU market.”
Food will be provided through the partnership of the newly formed “Downtown Morgantown Restaurant Association.”
The MSM Arts Walk has occurred for the past eleven years, and has partnered with the WVU Mountaineer Parents Club’s Fall Family Weekend for the past four years, attracting over 10,000 people.
“Each year, Fall Family Weekend attracts over 5,000 families from thirty-five states,” said assistant vice president for WVU Student Affairs Communications Sabrina Cave. “We are hopeful that the “Art of Food” event will encourage all families to visit the downtown area, leading to the development of a strong long-term customer relationship.”
“Downtown Dollars” will be provided to the first 300 families to register for this event. Each family will receive ten dollars that can be utilized over two weekends; therefore, “directly ringing cash registers” of downtown Morgantown businesses.
In addition to the economic benefit of this grant, sponsors believe this grant will continue to improve MSM’s relationship with West Virginia University, The City of Morgantown Parking Authority and the Downtown Morgantown Restaurant Association.
For more information, please contact Sabrina Cave at firstname.lastname@example.org or Barbara Watkins at email@example.com.